It’s no secret that the music industry can be a complicated place to gain traction. Although the industry has always been difficult to break into, it is more of a challenge now than before. Now, large volumes of music are released on a variety of platforms, resulting in the drowning of most new artists. Artists who are successful in entering this industry also have challenges and have to hire other people to take care of the management, marketing, and additional details.
Sawyer Wildgen is a talented artist who not only made his music shine, but also took care of the marketing himself. These incredibly intimidating tasks take a lot of energy and finesse, but Sawyer managed to accomplish them.
For many artists, there comes a time when they recognize the potential of their talent and decide to put it into action. Sawyer saw this with social media trends and learned to harness them to market his work. Sawyer didn’t really have a following at the start of the year, but decided to tap into the hype from TikTok users and used it to his advantage. Using this technique, Sawyer built an impressive number of over 230,000 people on TIC Tac and more than 100,000 monthly listeners on Spotify.
This was just the start for Sawyer. The following month, Sawyer created a viral dance sensation TikTok that was recreated by over 300,000 videos. Sawyer knew he was not only a talented artist, but also good at marketing his work online. But, he needed to find a way to channel people trending into his original music. Sawyer did a song with the viral dog @pudgywoke as the background sample, and the results even exceeded Sawyer’s expectations as the song went viral in just a month.
All of the hard work and effort combined with Sawyer’s marketing talent has paid off, and Sawyer currently has an impressive million streams on Spotify and Apple Music This year. He knows what an incredible achievement this is and says, “It’s a big deal for me as a new artist.”
But Sawyer understands that the world of music is not that easy. He knows that there is currently such a high volume of music that artists need to have something exceptional to shine, or as he says, “you have to drill enough to give people a reason to listen. your music at the start “.
Sawyer further talks about the challenges of the industry and how Spotify will only pay artists $ 2-3 for a million streams. Sawyer says that to cope with this situation he had to work in cryptocurrency to “supplement the artist’s income”, as he calls it.
Looking ahead, Sawyer’s attitude is very different from that of most people at the start of their careers. He says: âI will never see my music as an outlet to generate money. Sawyer looks forward to having a platform where he can promote artists he thinks are genuinely talented.
To discover Sawyer’s music, visit his website, Spotify, and Apple Music.