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Instagram launches ‘1 Minute Music’ reels with 200 Indian artists

NEW DELHI, (IANS) – ‘1 Minute Music’ is Instagram’s latest music property which is a collection of music tracks and videos that are only available on its platform and can be used on Reels and Stories. This includes music from 200 Indian artists including Dhvani Bhanushali, Neeti Mohan, Shaan, Himanshi Khurana, Aniruth and GV Prakaash Kumar who will enhance your Instagram content and inspire other artists to also post one minute music on the platform.

Reels is a growing global stage for discovering artists and music. Since its inception, artists have used it to launch their music and share it with others, fueling many trends on the platform. Instagram is now launching the “1 Minute Music” property to further fuel this and inspire others to unleash their talent as well.

The property will feature musical performances from artists across India, making it attractive to anyone using Instagram in India. This includes Dhvani Bhanushali, Neeti Mohan and Shaan from Hindi, Jassie Gill, Himashi Khurana and Gurnaam Bhullar from Punjabi, and Aniruth, Sivaangi and GV Prakaash Kumar from Tamil. The music will be accompanied by music videos, which will be exclusively available on Instagram. Himanshi Khurana, Kaur B, and Gurnazar Chattha have all released music in the past ten days.

The music distribution and artist services company, Believe, worked with Instagram for this association.

Instagram’s music features have been expanded several times over the past year. This includes, among other things, music on stream posts, saving sounds, voiceover, mixed audio, Superbeat, 2D and 3D lyrics and an audio browser.