Kxng Izem is back with new single and music video titled Who helps people which lives up to its name in the delivery, the message and the visuals. The single brings Izem’s distinct neo reggae to meet dancehall and Afrobeat, with an uplifting and positive message, reflecting the current state of the world during the pandemic. It aims to express people’s thoughts and feelings, complemented by a moving music video shot in beautiful Portland, Jamaica and directed by Djuvane “Djuvii” Armstrong.
The song, produced by Ten24 Music and KaleX (Popcaan, D’Angel, Sizzla), was recorded at Fin Jam studio in Kingston. DancehallMag spoke with Kxng Izem about the track, accompanying the music video and his inspirations behind the music.
What is the driving force behind Who helps people positive and uplifting message?
In every situation, as difficult as it may seem, I always try to take advantage of it. I wanted to vocalize and amplify the feelings and complaints of the people I hear almost daily, but it was important for me to present them in a positive way rather than a sad one.
How important is it to you to convey positive messages in dancehall culture? Do you think it is well received?
This is more important than anything else because for every artist who sings positive messages in dancehall, there are a hundred who do the opposite. I always try to make the songs with a faster, more upbeat tempo so that they relate more to the sounds they already know.
The song has a neo-reggae / dancehall feel with an Afrobeats twist. What inspires this sound?
Music is something that speaks to your soul, everyone has something unique about them. It’s just for everyone to listen and welcome the inspiration as it presents itself. Aside from the fact that I’m intrigued by a wide variety of music, the sound comes naturally. I feel like I easily absorb my surroundings and the music reflects my behavior, my rhythm and the consciousness of people all over the world. To sum up It’s a sound reflection of pop culture and my Rastafarian lifestyle.
How was the filming of the video in Jamaica, given the current climate on the island?
To be honest, it was really fun and it almost made me nostalgic for better days before all this confusion. This was only my second time coming to Portland and the people greeted us and showed us only good vibes, filming on set was effortless as we received a lot of support and help. love and I liked working with the videographer “Djuvii”.
How do you hope people feel about this song and your music in general?
I portrayed people in a happy and positive way even though the song is about serious issues that affect us. I just hope everyone listening feels like their concerns have been voiced and they can dance and feel “Irie” at the end of the day no matter what the circumstances.
Press play on the new visuals to Who helps people above.