Rina Sawayama just released her fiery music video for her latest single, “This Hell,” and fans couldn’t help but express their excitement online.
According to Pitchfork, the British pop star has finally released the music video for the first single from his upcoming album “This Hell.”
Throughout the four-minute clip, the 31-year-old singer appeared to be getting married in an unconventional way as many haters expressed their disgust by protesting and bringing signs.
After the nuptials, Sawayama joined her friends wearing cowboy hats to celebrate at a bar.
Speaking about the Ali Kurr-directed music video, the singer said it was amazing to collaborate with the director again as she was also the director of his previous visuals for “XS” and “Bad Friend.”
“We always enjoy telling engaging stories together through film, so this one was about love and community in the face of hate and dissent,” she said in a press release.
The video comes a month after the “Tokyo Love Hotel” singer dropped the first single from her upcoming album.
“This Hell” was co-written by Vixen, Paul Epworth and Lauren Aquilina. Clarence Clarity and Epworth are also producers.
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In early reports, the song is a mix of pop and country music combined with “glam rock riffs and lyrics that are peppered with tongue-in-cheek one-liners screaming a pantheon of gay icons”.
The song referenced some of the most iconic LGBTQIA+ icons like Whitney Houston, Princess Diana, and Britney Spears.
For Sawayama, country music is heartwarming because it’s a great way to tell stories.
The gay anthem also has a deeper interpretation of human rights as they are taken away from minorities due to religious beliefs and judgment.
While writing the song, the “Who’s Gonna Save U Now” singer revealed that she was specifically thinking about the LGBTQIA+ community.
“When the world tells us we don’t deserve love or protection, we have no choice but to give each other love and protection. This hell is better with you,” she said.
Sawayama will release their second album “Hold The Girl” later this year. She will also embark on a tour which will begin in Glasgow in October.
The final show will take place at the O2 Academy Brixton in London, UK on October 26.
Tickets for Rina Sawayama’s tour are available on her official website.
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